P O S B Y T Z

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Online Ecommerce Store
  • Do you allow sellers to book in real-time? 
  • Is your platform dynamic?
  • Is your content relevant and relatable? 
  • Do you keep track of your distributors?
  • Are you in touch with your customer behavior? 

Being an online seller is not easy on any level, especially when a middleman is involved in selling your product. Experience says that connecting with your customer directly can help establish the connection and build a lasting bond. An eCommerce app is what you need. 

So, what is the best possible way to build an eCommerce App from scratch that creates a rewarding experience for both the seller and the buyer?

7 Essential Steps to Building Online Apps

1) Have a concrete idea in place

It is essential to have a high-level idea in place before working on the development of the application. A well-thought-out plan helps your audience understand what you are selling and what your brand stands for. This will also ensure that your eCommerce store is well organized and has the right features in place. 

2) Keep note of the essential features your application must have

The second step to building your online application is to make a shortlist of the must-have features currently available in the market and note how your competitors are catering to the audience’s needs.

This must-have list of features include-

  • Customer ratings and reviews

The best way to convince your audience to buy your product is through testimonials and reviews. It is essential to add this feature as most customers require a push to make that final purchase decision.

 Think of how you are more likely to buy the product if your close friend recommends it?

  • Alternate payment options

The COVID 19 pandemic led to a surge in the number of customers making contactless payments. According to the National Payments Corporation of India, there was a surge of 2.53 billion transactions in May 2021. The provision of flexible payment options encourages your customers to feel a sense of comfort and security.

  • Social Integration

Integration helps you have a broader customer base as a seller and puts you at the forefront of the competition. Your customers on Facebook, Instagram, Pinterest, or Twitter can easily share your promotions with their friends, and thus, you can quickly gain traction on your website. You can personalize and create user-based content which creates immediate conversions in the long run.

  • Synchronization

If you have an eCommerce portal on your website and mobile application, you need to enhance your customer experience by synchronizing the rolling out of features on all platforms. Having seamless synchronizations plays a critical role in conversions.

  • Push Notifications

Targeted push notifications can keep your customer warm and aware of the promotional offers that are currently available for the product you are selling. In today’s world, no one has the time to log in to look for the promotions of the product they want to purchase.

3) Start eCommerce application design

While developing your eCommerce application design, you can incorporate application templates for developing your application quickly and easily.  Ready-to-use code can help you speed up and optimize your processes.

Next, create guidelines for the best user experience for your customers. A well-planned UI/UX design clearly defines your customer journey and their objectives.

Finally, you should also ensure that your navigation system should have standard navigation patterns that people are used to and are touch-friendly.

4) Obtain initial user feedback

It is crucial to get frequent feedback on your application from your customers. This will help you identify the common problems that your audience generally faces and help you resolve them before the users get fed up and shift to your competitor’s application. Developing a schedule for monitoring helps you stay consistent with your customer’s journey.

5) Perform SEO

Having a proper SEO strategy in place can help your application rank higher than your competitors. There are three main factors that you need to consider to help your application rank higher, this includes your title, keywords, and strong backlinks.

6) Promote your eCommerce application actively.

Your application should have high brand recognition. One way to do this is to develop a clear content marketing strategy consisting of blogs, infographics, and video content. Another way to gain exposure is to post common questions that your audience might have actively.

7) Publish your application 

Besides actively promoting your application, you need to make it accessible by publishing it in various mobile application stores. Publishing your application on Google Play Store is simpler than publishing on the Apple Store.

Few things to take care of

1. Security 

The main concern for online buyers is the security of their user data. Most of the eCommerce stores require information like shipping addresses, card details, and email addresses. Thus, protection of the information from hackers should be the foremost priority. Security features will help you determine your application’s future in the market.

2. Stability

It is vital to keep your application running without it facing frequent crashes. Users prefer to shop on applications that do not have too many bugs.

3. Scalability

While your application gains popularity, it is essential to create an application whose technical functions are scalable.

Conclusion

Choosing the right eCommerce platform to develop your application can help you start your online eCommerce store with minimal investment in a short period of time. 

Posbytz provides you a unified commerce experience and helps you easily download the latest build of your application.

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