In this blog, you will look at how WhatsApp eCommerce integration will increase your sales, why WhatsApp API for eCommerce is the best option for small business owners to market their products, and how WhatsApp eCommerce bot can leverage your online presence to a whole new level!!

Did you know that WhatsApp is the 4th most downloaded application in the world? If you have not started WhatsApp marketing for your business, the above statistic should persuade you to get started now! WhatsApp is the perfect marketing partner in 2023, just like the brilliant combination of pancakes and maple syrup, Batman and  Robin, and so on.

WhatsApp eCommerce integration is suitable for all types of industries. Whether you run an online retail business, educational institution, restaurant owner, or grocery store owner, having WhatsApp Business CRM can positively influence your customer’s perception of your brand.

WhatsApp eCommerce Integration: Main Features

Before we delve into the different ways small business owners can drive sales and growth, let us look at the basic features of the WhatsApp Business App & WhatsApp Business API.

WhatsApp Business App

Here, you can create a free business account that can be accessed only by 1 smartphone and 1 PC. So, if you are a business owner who deals with a very small volume of messages then this is the perfect choice to market your online store!

WhatsApp Business API

WhatsApp Business API is a great investment for businesses dealing with a large volume of messages. Unlike WhatsApp Business App which is free, this application works as a pay-as-you-go model that connects to a wider audience and can be accessed across multiple devices. Here are 2 major features of WhatsApp Business API-

  • Helps deliver messages to upto 1,00,000 unique users every day
  • Helps provide 24-hour live customer support to active users

In fact, PosBytz’s WhatsApp eCommerce integration utilizes an omnichannel widget that helps personalize conversations with customers across multiple channels. As your business expands, PosBytz recommends the usage of WhatsApp  API for eCommerce due to its multi-agent integration abilities and advanced tracking of eCommerce metrics.

Now that you have got an idea of the difference between WhatsApp Business and WhatsApp Business API, let us look at how to leverage this powerful application to grow your business.

5 ways  small businesses can use WhatsApp eCommerce integration with PosBytz

1.Install WhatsApp eCommerce button to your website

A majority of your customers will go through your website to look through the latest promotions and products. You can take advantage of this traffic and direct them to WhatsApp with the help of the WhatsApp Chat Button.

Having the chat feature integrated on your site will increase the chances of your customers checking out of their shopping cart. This is because WhatsApp Business API allows them to have an open channel of communication and allows them to have a personalized experience with your brand. What’s more, you can even customize the WhatsApp chat button to represent your brand image.

2. Recover abandoned eCommerce shopping carts

One of the biggest challenges online store owners face is cart abandonment. According to Forrester research, eCommerce brands experience a mind-boggling loss of $18 billion of sales revenue every year.

With PosBytz’s WhatsApp eCommerce integration, you can create customized cart abandonment recovery message templates and analyze the responses accordingly.

3. Use WhatsApp eCommerce bot

One of the best features of WhatsApp Business API is the ability to improve customer interactions with the support of a virtual assistant.

With WhatsApp eCommerce bot you can set up quick replies, customize common FAQ content, and improve your agent productivity. Another great thing about the eCommerce bot is that it engages your customers by allowing interactive communication through text, audio, video, and images. 

4. Provide the best customer service

WhatsApp Business CRM allows you to provide a rich customer experience. You can instantly reply to complaints, get customer feedback, provide order updates and send them notifications on the latest promotions available.

This will help you retain your customers in the long run.

5. Use WhatsApp’s Interactive Messages to enhance your engagement rate

While dealing with your customers it is important to ensure that the communication is simple and efficient. WhatsApp interactive message feature allows customers to respond to your messages with a single tap rather than opening the keyboard and typing out the answer. This optimizes their response time which is useful for buyers who are moving from one place to another. You can also facilitate call-to-action buttons to increase customer engagement.


WhatsApp eCommerce integration allows you to increase your sales margins and retain your existing customer base. In fact, PosBytz’s WhatsApp support tools allow you to deliver a highly personalized experience. You can even adjust the language preferences based on your target audience.

Want to know more on how to get started with PosBytz? Check out PosBytz’s Guide to WhatsApp ordering to start selling your products through 5 simple steps!!

Related Resources


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